In a context in which consumers increasingly value consistency between their purchasing decisions and their principles, and demand greater transparency, the study presented by CONFICERT and IPSOS confirms the importance of certification seals as a tool of trust. According to the results, 75% of Spanish consumers prefer certified products and 66% are willing to pay more for them, although they also demand greater clarity and control over their meaning and validity. These conclusions reinforce the need to move towards a more understandable, accessible and consumer-focused certification model, where transparency and traceability are fundamental pillars for generating real trust.
During the event held at the Official College of Architects of Madrid, CONFICERT was officially launched in Spain as an international non-profit association that brings together eleven accredited certification bodies from six countries. With ACERTA as a founding partner, the organization promotes a new era of ethical and global certification, based on consistency, sustainability and independent verification. In the round tables of the meeting, the institutional and business representatives who chaired the two round tables agreed that trust is no longer printed on a label, but is built through transparency and the demonstrated commitment of companies to the values represented by their seals.