At a time when consumers are increasingly looking for products and services that are aligned with their principles and values, and from which they also demand greater transparency and clarity, CONFICERT is consolidating its position as an international benchmark initiative that provides a complementary and innovative approach to strengthen transparency and consumer confidence. This non-profit association, registered in Spain and made up of accredited Certification Bodies from different countries, promotes a global model based on transparency, traceability and ethical values, with the aim of offering consumers clear and accessible information on what each seal really stands for.
In this interview, Daniel González, CEO of CONFICERT and Director of Corporate Development at ACERTA, delves into the vision and objectives of the association, which already has eleven members in six countries and a presence in more than thirty markets. González also gives details of the event to be held on November 6 in Madrid, where CONFICERT will officially present its initiative in Spain and will bring together institutions, companies, consumers and certification bodies in a meeting dedicated to the value of quality seals and the key role of transparency in generating trust.