Murcia's business community highlights quality and innovation as the keys to its international leadership at ACERTA's Impulsa Forum

 

Madrid, May 6, 2026
During the event, organized by ACERTA and the newspaper La Verdad, María Isabel López Aragón, the Regional Minister of Business, Employment, and the Social Economy for the Region of Murcia, announced the approval and launch of a new“innovation grant” witha total budget of up to one million euros to fund R&D&I projects. The Murcia Chamber of Commerce hosted the IMPULSA FORUM, organized by ACERTA and the newspaper La Verdad, an event that brought together companies, experts, and institutions to discuss how quality, innovation, and sustainability are emerging as the key drivers of business competitiveness. The event highlighted a key idea: business growth no longer depends solely on the product or price, but on organizations’ ability to build trust, differentiate themselves, and adapt to an increasingly demanding environment.

Murcia, April 30, 2026 FORUM PROMOTING QUALITY, INNOVATION, AND SUSTAINABILITY: KEY FACTORS FOR BUSINESS GROWTH Thursday, April 30, 10:30 a.m. MURCIA CHAMBER OF COMMERCE Pl. de San Bartolomé, 3, 30004 Murcia 10:30 a.m. Reception and welcome coffee. 11:00 a.m. Welcome by Matías Romero Olmedo, CEO of ACERTA. 11:15 a.m. Roundtable: Food quality and safety as a driver of competitiveness. Daniel González, CEO of CONFICERT. Marisa Ruiz López, Quality Director at Grupo El Ciruelo. Marta Aguilar Fernández, Quality Assurance Manager at AMC. Ana Gómez Cuenca, Quality Director at Nueva Cocina Mediterránea. Moderator: Ignacio Álvarez, Director of the FOOD Division at ACERTA. 12:00. Roundtable: Public funding, incentives, and opportunities to promote innovative projects in Murcia. José Manuel Belda Cuadrado, Managing Partner for the Southeast Region at Evalue Tinexta Innovation Hub. Almudena Martínez Herrera. Head of Public Funding at Cella Medical Solutions. Joaquín Gómez. Director of the Institute for Economic Development of the Region of Murcia. Cristina Gilabert Molina. Director of Pons IP Alicante. Moderator: Mónica Aguilar. Director of International Relations and Communication at ACERTA. 12:45. Conclusion and acknowledgments. 13:00. Institutional Closing Remarks: María Isabel López Aragón, Regional Minister of Business, Employment, and Social Economy of the CARM. 1:15 PM. Cocktail Reception – Networking. Hosted by: Ginés Soriano Forte. Journalist. Photo: José Luis Ros Caval
2 (2)
Murcia, April 30, 2026 FORUM PROMOTING QUALITY, INNOVATION, AND SUSTAINABILITY: KEY FACTORS FOR BUSINESS GROWTH Thursday, April 30, 10:30 a.m. MURCIA CHAMBER OF COMMERCE Pl. de San Bartolomé, 3, 30004 Murcia 10:30 a.m. Reception and welcome coffee. 11:00 a.m. Welcome by Matías Romero Olmedo, CEO of ACERTA. 11:15 a.m. Roundtable: Food quality and safety as a driver of competitiveness. Daniel González, CEO of CONFICERT. Marisa Ruiz López, Quality Director at Grupo El Ciruelo. Marta Aguilar Fernández, Quality Assurance Manager at AMC. Ana Gómez Cuenca, Quality Director at Nueva Cocina Mediterránea. Moderator: Ignacio Álvarez, Director of the FOOD Division at ACERTA. 12:00. Roundtable: Public funding, incentives, and opportunities to promote innovative projects in Murcia. José Manuel Belda Cuadrado, Managing Partner for the Southeast Region at Evalue Tinexta Innovation Hub. Almudena Martínez Herrera. Head of Public Funding at Cella Medical Solutions. Joaquín Gómez. Director of the Institute for Economic Development of the Region of Murcia. Cristina Gilabert Molina. Director of Pons IP Alicante. Moderator: Mónica Aguilar. Director of International Relations and Communication at ACERTA. 12:45. Conclusion and acknowledgments. 13:00. Institutional Closing Remarks: María Isabel López Aragón, Regional Minister of Business, Employment, and Social Economy of the CARM. 1:15 PM. Cocktail Reception – Networking. Hosted by: Ginés Soriano Forte. Journalist. Photo: José Luis Ros Caval
Murcia, April 30, 2026 FORUM PROMOTING QUALITY, INNOVATION, AND SUSTAINABILITY: KEY FACTORS FOR BUSINESS GROWTH Thursday, April 30, 10:30 a.m. MURCIA CHAMBER OF COMMERCE Pl. de San Bartolomé, 3, 30004 Murcia 10:30 a.m. Reception and welcome coffee. 11:00 a.m. Welcome by Matías Romero Olmedo, CEO of ACERTA. 11:15 a.m. Roundtable: Food quality and safety as a driver of competitiveness. Daniel González, CEO of CONFICERT. Marisa Ruiz López, Quality Director at Grupo El Ciruelo. Marta Aguilar Fernández, Quality Assurance Manager at AMC. Ana Gómez Cuenca, Quality Director at Nueva Cocina Mediterránea. Moderator: Ignacio Álvarez, Director of the FOOD Division at ACERTA. 12:00. Roundtable: Public funding, incentives, and opportunities to promote innovative projects in Murcia. José Manuel Belda Cuadrado, Managing Partner for the Southeast Region at Evalue Tinexta Innovation Hub. Almudena Martínez Herrera. Head of Public Funding at Cella Medical Solutions. Joaquín Gómez. Director of the Institute for Economic Development of the Region of Murcia. Cristina Gilabert Molina. Director of Pons IP Alicante. Moderator: Mónica Aguilar. Director of International Relations and Communication at ACERTA. 12:45. Conclusion and acknowledgments. 13:00. Institutional Closing Remarks: María Isabel López Aragón, Regional Minister of Business, Employment, and Social Economy of the CARM. 1:15 PM. Cocktail Reception – Networking. Hosted by: Ginés Soriano Forte. Journalist. Photo: José Luis Ros Caval
5
Murcia, April 30, 2026 FORUM PROMOTING QUALITY, INNOVATION, AND SUSTAINABILITY: KEY FACTORS FOR BUSINESS GROWTH Thursday, April 30, 10:30 a.m. MURCIA CHAMBER OF COMMERCE Pl. de San Bartolomé, 3, 30004 Murcia 10:30 a.m. Reception and welcome coffee. 11:00 a.m. Welcome by Matías Romero Olmedo, CEO of ACERTA. 11:15 a.m. Roundtable: Food quality and safety as a driver of competitiveness. Daniel González, CEO of CONFICERT. Marisa Ruiz López, Quality Director at Grupo El Ciruelo. Marta Aguilar Fernández, Quality Assurance Manager at AMC. Ana Gómez Cuenca, Quality Director at Nueva Cocina Mediterránea. Moderator: Ignacio Álvarez, Director of the FOOD Division at ACERTA. 12:00. Roundtable: Public funding, incentives, and opportunities to promote innovative projects in Murcia. José Manuel Belda Cuadrado, Managing Partner for the Southeast Region at Evalue Tinexta Innovation Hub. Almudena Martínez Herrera. Head of Public Funding at Cella Medical Solutions. Joaquín Gómez. Director of the Institute for Economic Development of the Region of Murcia. Cristina Gilabert Molina. Director of Pons IP Alicante. Moderator: Mónica Aguilar. Director of International Relations and Communication at ACERTA. 12:45. Conclusion and acknowledgments. 13:00. Institutional Closing Remarks: María Isabel López Aragón, Regional Minister of Business, Employment, and Social Economy of the CARM. 1:15 PM. Cocktail Reception – Networking. Hosted by: Ginés Soriano Forte. Journalist. Photo: José Luis Ros Caval
Murcia, April 30, 2026 FORUM PROMOTING QUALITY, INNOVATION, AND SUSTAINABILITY: KEY FACTORS FOR BUSINESS GROWTH Thursday, April 30, 10:30 a.m. MURCIA CHAMBER OF COMMERCE Pl. de San Bartolomé, 3, 30004 Murcia 10:30 a.m. Reception and welcome coffee. 11:00 a.m. Welcome by Matías Romero Olmedo, CEO of ACERTA. 11:15 a.m. Roundtable: Food quality and safety as a driver of competitiveness. Daniel González, CEO of CONFICERT. Marisa Ruiz López, Quality Director at Grupo El Ciruelo. Marta Aguilar Fernández, Quality Assurance Manager at AMC. Ana Gómez Cuenca, Quality Director at Nueva Cocina Mediterránea. Moderator: Ignacio Álvarez, Director of the FOOD Division at ACERTA. 12:00. Roundtable: Public funding, incentives, and opportunities to promote innovative projects in Murcia. José Manuel Belda Cuadrado, Managing Partner for the Southeast Region at Evalue Tinexta Innovation Hub. Almudena Martínez Herrera. Head of Public Funding at Cella Medical Solutions. Joaquín Gómez. Director of the Institute for Economic Development of the Region of Murcia. Cristina Gilabert Molina. Director of Pons IP Alicante. Moderator: Mónica Aguilar. Director of International Relations and Communication at ACERTA. 12:45. Conclusion and acknowledgments. 13:00. Institutional Closing Remarks: María Isabel López Aragón, Regional Minister of Business, Employment, and Social Economy of the CARM. 1:15 PM. Cocktail Reception – Networking. Hosted by: Ginés Soriano Forte. Journalist. Photo: José Luis Ros Caval
Murcia, April 30, 2026 FORUM PROMOTING QUALITY, INNOVATION, AND SUSTAINABILITY: KEY FACTORS FOR BUSINESS GROWTH Thursday, April 30, 10:30 a.m. MURCIA CHAMBER OF COMMERCE Pl. de San Bartolomé, 3, 30004 Murcia 10:30 a.m. Reception and welcome coffee. 11:00 a.m. Welcome by Matías Romero Olmedo, CEO of ACERTA. 11:15 a.m. Roundtable: Food quality and safety as a driver of competitiveness. Daniel González, CEO of CONFICERT. Marisa Ruiz López, Quality Director at Grupo El Ciruelo. Marta Aguilar Fernández, Quality Assurance Manager at AMC. Ana Gómez Cuenca, Quality Director at Nueva Cocina Mediterránea. Moderator: Ignacio Álvarez, Director of the FOOD Division at ACERTA. 12:00. Roundtable: Public funding, incentives, and opportunities to promote innovative projects in Murcia. José Manuel Belda Cuadrado, Managing Partner for the Southeast Region at Evalue Tinexta Innovation Hub. Almudena Martínez Herrera. Head of Public Funding at Cella Medical Solutions. Joaquín Gómez. Director of the Institute for Economic Development of the Region of Murcia. Cristina Gilabert Molina. Director of Pons IP Alicante. Moderator: Mónica Aguilar. Director of International Relations and Communication at ACERTA. 12:45. Conclusion and acknowledgments. 13:00. Institutional Closing Remarks: María Isabel López Aragón, Regional Minister of Business, Employment, and Social Economy of the CARM. 1:15 PM. Cocktail Reception – Networking. Hosted by: Ginés Soriano Forte. Journalist. Photo: José Luis Ros Caval
Murcia, April 30, 2026 FORUM PROMOTING QUALITY, INNOVATION, AND SUSTAINABILITY: KEY FACTORS FOR BUSINESS GROWTH Thursday, April 30, 10:30 a.m. MURCIA CHAMBER OF COMMERCE Pl. de San Bartolomé, 3, 30004 Murcia 10:30 a.m. Reception and welcome coffee. 11:00 a.m. Welcome by Matías Romero Olmedo, CEO of ACERTA. 11:15 a.m. Roundtable: Food quality and safety as a driver of competitiveness. Daniel González, CEO of CONFICERT. Marisa Ruiz López, Quality Director at Grupo El Ciruelo. Marta Aguilar Fernández, Quality Assurance Manager at AMC. Ana Gómez Cuenca, Quality Director at Nueva Cocina Mediterránea. Moderator: Ignacio Álvarez, Director of the FOOD Division at ACERTA. 12:00. Roundtable: Public funding, incentives, and opportunities to promote innovative projects in Murcia. José Manuel Belda Cuadrado, Managing Partner for the Southeast Region at Evalue Tinexta Innovation Hub. Almudena Martínez Herrera. Head of Public Funding at Cella Medical Solutions. Joaquín Gómez. Director of the Institute for Economic Development of the Region of Murcia. Cristina Gilabert Molina. Director of Pons IP Alicante. Moderator: Mónica Aguilar. Director of International Relations and Communication at ACERTA. 12:45. Conclusion and acknowledgments. 13:00. Institutional Closing Remarks: María Isabel López Aragón, Regional Minister of Business, Employment, and Social Economy of the CARM. 1:15 PM. Cocktail Reception – Networking. Hosted by: Ginés Soriano Forte. Journalist. Photo: José Luis Ros Caval
Murcia, April 30, 2026 FORUM PROMOTING QUALITY, INNOVATION, AND SUSTAINABILITY: KEY FACTORS FOR BUSINESS GROWTH Thursday, April 30, 10:30 a.m. MURCIA CHAMBER OF COMMERCE Pl. de San Bartolomé, 3, 30004 Murcia 10:30 a.m. Reception and welcome coffee. 11:00 a.m. Welcome by Matías Romero Olmedo, CEO of ACERTA. 11:15 a.m. Roundtable: Food quality and safety as a driver of competitiveness. Daniel González, CEO of CONFICERT. Marisa Ruiz López, Quality Director at Grupo El Ciruelo. Marta Aguilar Fernández, Quality Assurance Manager at AMC. Ana Gómez Cuenca, Quality Director at Nueva Cocina Mediterránea. Moderator: Ignacio Álvarez, Director of the FOOD Division at ACERTA. 12:00. Roundtable: Public funding, incentives, and opportunities to promote innovative projects in Murcia. José Manuel Belda Cuadrado, Managing Partner for the Southeast Region at Evalue Tinexta Innovation Hub. Almudena Martínez Herrera. Head of Public Funding at Cella Medical Solutions. Joaquín Gómez. Director of the Institute for Economic Development of the Region of Murcia. Cristina Gilabert Molina. Director of Pons IP Alicante. Moderator: Mónica Aguilar. Director of International Relations and Communication at ACERTA. 12:45. Conclusion and acknowledgments. 13:00. Institutional Closing Remarks: María Isabel López Aragón, Regional Minister of Business, Employment, and Social Economy of the CARM. 1:15 PM. Cocktail Reception – Networking. Hosted by: Ginés Soriano Forte. Journalist. Photo: José Luis Ros Caval
Murcia, April 30, 2026 FORUM PROMOTING QUALITY, INNOVATION, AND SUSTAINABILITY: KEY FACTORS FOR BUSINESS GROWTH Thursday, April 30, 10:30 a.m. MURCIA CHAMBER OF COMMERCE Pl. de San Bartolomé, 3, 30004 Murcia 10:30 a.m. Reception and welcome coffee. 11:00 a.m. Welcome by Matías Romero Olmedo, CEO of ACERTA. 11:15 a.m. Roundtable: Food quality and safety as a driver of competitiveness. Daniel González, CEO of CONFICERT. Marisa Ruiz López, Quality Director at Grupo El Ciruelo. Marta Aguilar Fernández, Quality Assurance Manager at AMC. Ana Gómez Cuenca, Quality Director at Nueva Cocina Mediterránea. Moderator: Ignacio Álvarez, Director of the FOOD Division at ACERTA. 12:00. Roundtable: Public funding, incentives, and opportunities to promote innovative projects in Murcia. José Manuel Belda Cuadrado, Managing Partner for the Southeast Region at Evalue Tinexta Innovation Hub. Almudena Martínez Herrera. Head of Public Funding at Cella Medical Solutions. Joaquín Gómez. Director of the Institute for Economic Development of the Region of Murcia. Cristina Gilabert Molina. Director of Pons IP Alicante. Moderator: Mónica Aguilar. Director of International Relations and Communication at ACERTA. 12:45. Conclusion and acknowledgments. 13:00. Institutional Closing Remarks: María Isabel López Aragón, Regional Minister of Business, Employment, and Social Economy of the CARM. 1:15 PM. Cocktail Reception – Networking. Hosted by: Ginés Soriano Forte. Journalist. Photo: José Luis Ros Caval
Murcia, April 30, 2026 FORUM PROMOTING QUALITY, INNOVATION, AND SUSTAINABILITY: KEY FACTORS FOR BUSINESS GROWTH Thursday, April 30, 10:30 a.m. MURCIA CHAMBER OF COMMERCE Pl. de San Bartolomé, 3, 30004 Murcia 10:30 a.m. Reception and welcome coffee. 11:00 a.m. Welcome by Matías Romero Olmedo, CEO of ACERTA. 11:15 a.m. Roundtable: Food quality and safety as a driver of competitiveness. Daniel González, CEO of CONFICERT. Marisa Ruiz López, Quality Director at Grupo El Ciruelo. Marta Aguilar Fernández, Quality Assurance Manager at AMC. Ana Gómez Cuenca, Quality Director at Nueva Cocina Mediterránea. Moderator: Ignacio Álvarez, Director of the FOOD Division at ACERTA. 12:00. Roundtable: Public funding, incentives, and opportunities to promote innovative projects in Murcia. José Manuel Belda Cuadrado, Managing Partner for the Southeast Region at Evalue Tinexta Innovation Hub. Almudena Martínez Herrera. Head of Public Funding at Cella Medical Solutions. Joaquín Gómez. Director of the Institute for Economic Development of the Region of Murcia. Cristina Gilabert Molina. Director of Pons IP Alicante. Moderator: Mónica Aguilar. Director of International Relations and Communication at ACERTA. 12:45. Conclusion and acknowledgments. 13:00. Institutional Closing Remarks: María Isabel López Aragón, Regional Minister of Business, Employment, and Social Economy of the CARM. 1:15 PM. Cocktail Reception – Networking. Hosted by: Ginés Soriano Forte. Journalist. Photo: José Luis Ros Caval
Murcia, April 30, 2026 FORUM PROMOTING QUALITY, INNOVATION, AND SUSTAINABILITY: KEY FACTORS FOR BUSINESS GROWTH Thursday, April 30, 10:30 a.m. MURCIA CHAMBER OF COMMERCE Pl. de San Bartolomé, 3, 30004 Murcia 10:30 a.m. Reception and welcome coffee. 11:00 a.m. Welcome by Matías Romero Olmedo, CEO of ACERTA. 11:15 a.m. Roundtable: Food quality and safety as a driver of competitiveness. Daniel González, CEO of CONFICERT. Marisa Ruiz López, Quality Director at Grupo El Ciruelo. Marta Aguilar Fernández, Quality Assurance Manager at AMC. Ana Gómez Cuenca, Quality Director at Nueva Cocina Mediterránea. Moderator: Ignacio Álvarez, Director of the FOOD Division at ACERTA. 12:00. Roundtable: Public funding, incentives, and opportunities to promote innovative projects in Murcia. José Manuel Belda Cuadrado, Managing Partner for the Southeast Region at Evalue Tinexta Innovation Hub. Almudena Martínez Herrera. Head of Public Funding at Cella Medical Solutions. Joaquín Gómez. Director of the Institute for Economic Development of the Region of Murcia. Cristina Gilabert Molina. Director of Pons IP Alicante. Moderator: Mónica Aguilar. Director of International Relations and Communication at ACERTA. 12:45. Conclusion and acknowledgments. 13:00. Institutional Closing Remarks: María Isabel López Aragón, Regional Minister of Business, Employment, and Social Economy of the CARM. 1:15 PM. Cocktail Reception – Networking. Hosted by: Ginés Soriano Forte. Journalist. Photo: José Luis Ros Caval
14
Download Press Release